What Pharma Executives Secretly Think About the Future (But Won’t Admit Publicly)
The Medical Futurist
MAY 12, 2025
This would save them from reading long text descriptions and really make the experience more fun. A technology that could help patients better understand the functioning of drugs is augmented reality (AR). However, AR has not been adopted at scale for such purposes in the pharma industry and has mostly remained contained in pilot projects.
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