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Practice tip of the week: Hiring a marketing consultant

Physician's Practice

These professionals typically have specialized knowledge of the healthcare industry and stay informed on the latest trends and regulations in healthcare marketing. This April 2024 article by Neil Baum, MD , on hiring a marketing consultant gives this tip: 3.

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Lead, follow or get out of the way

Physician's Practice

For example, if you need to refer your patient to another physician for specialized attention, encourage staff to do the preliminary work and make the call and appointment for the patient. Consider that older patients may have difficulty reading small fonts (12pt. or less) on an appointment card.