Direct-to-consumer advertising distorts prescription drugs’ benefits and costs
Common Sense Family Doctor
FEBRUARY 15, 2025
In 1998, a Letter to the Editor in American Family Physician expressed concerns about the relatively new practice of pharmaceutical advertising directly to patients. The ad states that patients may pay as little as $5 per dose, 4 times per year.… Who could blame a patient for believing the drug doesn’t cost much.
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