What Pharma Executives Secretly Think About the Future (But Won’t Admit Publicly)
The Medical Futurist
MAY 12, 2025
Recognising the potential of digital health tools such as remote monitoring and mobile health apps, pharma companies are shifting away from simply medication prescription and towards a more holistic, more attractive healthcare experience for patients. One early example is Roche’s acquisition of diabetes management app MySugr.
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