Books Clinic Finance Internal Medicine 
Physician's Practice
JUNE 25, 2025
Dr. Baum is Professor of Clinical Urology at Tulane Medical School in New Orleans, Louisiana. Dr. Baum is the author of Marketing Your Clinical Practice-Ethically, Effectively, and Economicall y, which is in its 4th edition, has sold over 175,000 copies and has been translated into Spanish. About Neil Baum, M.D.
Physician's Practice
JUNE 26, 2025
Reynolds Feature Video Introducing Neil Baum, MD, Professor of Clinical Urology at Tulane Medical School in New Orleans, Louisiana, and the author of multiple books. He has written a book, What’s Going on Down There? He has written ten books on practice management and the business of medicine.
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Physician's Practice
JUNE 9, 2025
is a professor of clinical urology at Tulane University in New Orleans, Louisiana. Baum is the author of several books, including the best-selling book Marketing Your Medical Practice: Ethically, Effectively, Economically , which has sold over 225,000 copies and has been translated into Spanish. Neil Baum, M.D. ,
Physician's Practice
JUNE 27, 2025
When the doctor is late for the clinic, and patients are waiting for more than 30 minutes, it is helpful to have a staff member enter the reception area (not the waiting room) and provide patients with an estimated arrival time for the doctor. Please share your stories for a future article at doctorwhiz@gmail.com.
Physician's Practice
JUNE 20, 2025
Yes, you can judge a book by its cover, and make no mistake, patients judge your practice within only four seconds of walking through the front door. As Michael LeBoeuf, PhD, says in his book The Greatest Management Principle in the World (Putnam, 1985), "You get what you reward." What is it that they see?
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