It Takes Three [Components] to Make a Thing Go Riiiiiight – OPDP Challenges Two-Part Ad
FDA Law
JANUARY 26, 2022
By Dara Katcher Levy — We are working to keep up with OPDP’s posts over the past few weeks and a blog on its most recent letter to Lilly is forthcoming! In defending the complete broadcast, Lilly called out similar elements from each of the individual components as demonstrating its intent to have all three viewed sequentially.
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