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Practice tip of the week: Hiring a marketing consultant

Physician's Practice

Reynolds Feature Article Your weekly dose of wisdom from the Physicians Practice experts. Reynolds Feature Article Your weekly dose of wisdom from the Physicians Practice experts. This April 2024 article by Neil Baum, MD , on hiring a marketing consultant gives this tip: 3.

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Pearls profiles: Get to know Neil Baum, MD

Physician's Practice

In just three to five minutes every contributor will introduce themselves, share a signature “pearl” they rely on in daily work or preview the practical themes they will unpack in upcoming articles. Schrödinger's Cat: Financial perils of Allograft diabetic ulcer grafts Martin Merritt, Esq.

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Deprescribing Super Special III: Constance Fung, Emily McDonald, Amy Linsky, and Michelle Odden

GeriPal

In our third segment, we explore Amy Linskys study that examined the effect of patient-directed educational materials on clinician deprescribing of potentially low-benefit or high-risk medications, such as proton pump inhibitors, high-dose gabapentin, or risky diabetes medications. So I think it is already being done. Why is that?

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Prevention of Dementia: Kristine Yaffe

GeriPal

Should do medicine?” ” Because I loved internal medicine. A lot of these are more vascular risk factors: hypertension, certainly; diabetes; obesity. Alex: [inaudible 00:21:37] diabetes, any comments on those? Kristine: Diabetes is a very important one. This is Eric Widera. Should I do neuro?

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Guidelines or Goals in Heart Failure: A Podcast with Parag Goyal, Nicole Superville, and Matthew Shuster

GeriPal

I’d also like to give a shout out to a recent ACP article on HFpEF with an outstanding contribution from Ariela Orkaby, geriatrician extraordinaire (we also just did a podcast with her on frailty ). ** This podcast is not CME eligible. He was describing his, like, 87 year old grandma who was placed on a low salt diabetic diet.

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Caring for the Unrepresented: A Podcast with Joe Dixon, Timothy Farrell, Yael Zweig

GeriPal

I, for example, had one patient, I remember during my fellowship, I was in geriatrics clinic and had a very well read patient who came in and was reading a New York Times article, I think in the well section at one point. So you mentioned the burden of chronic multimorbidity and sort of flogging through the diabetes and the hypertension.

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Anti-Asian Hate: Russell Jeung, Lingsheng Li, & Jessica Eng

GeriPal

Lingsheng (and I) recently published studies on this in JAMA Internal Medicine , and JAGS. See also guides for how to confront and discuss anti-Asian hate in these articles in the NEJM and JGIM. There are other acute issues, blood pressure medication, diabetes. So the reasons for not screening are time constraint.