It Takes Three [Components] to Make a Thing Go Riiiiiight – OPDP Challenges Two-Part Ad
FDA Law Blog
JANUARY 26, 2022
In defending the complete broadcast, Lilly called out similar elements from each of the individual components as demonstrating its intent to have all three viewed sequentially. And in this case the presentation would be compliant whether each component was shown individually, or, when combining all three sequentially.
Let's personalize your content